There are many terms and models in online advertising area. And it’s getting worse with new models, new terms showing up in the market frequently.
Performance marketing? SSP? DMP? CPA? RTB? Retargeting? Ad exchange?
And many other terms invaded our lives, or will invade soon. Are we ready?
I’ll try to explain online advertising terms, models and share trends, market researches, useful information and documents on this website. I will not (be able to) follow an order while sharing, will try to put any information I find important.
Both people who’d like to learn online advertising, and people who’re already having profession on this space will find very useful information here, that I can guarantee.
If you would like to share any information, document, experience, or to ask questions, you can find me at firstname.lastname@example.org.